James Jebbia is the man behind the iconic store and brand known as SUPREME.  The same store that generates enough hype online to actually garner re-sale value higher than the sticker price in-store.

The same store that on any given Thursday for a release you will find Supreme Fans, Stylists, Celebrities, and many times visitors from overseas waiting in lines to get the latest drop or collaboration piece.

To say the man has created a brand with a religious following is an understatement. The move now, take the brand global and open more stores beyond that of New York, LA, London, and Japan.

A solid read about branding, state of the market, and expansion.